Political Influence

We focus on helping and providing consultancy to our members, but a significant part of our work also involves safeguarding our members’ commercial interests and influencing the regulatory framework through the political system.

Architectural firms – and clients for that matter – spend a lot of time on tenders and prequalifications that are subsequently discarded. This is an untenable business model that is ultimately a waste of both tax payer and the consultant’s money. We are working on doing something about this. The same applies to the green transition, where we believe that an enormous and uncultivated business potential exists for architectural firms – our members.

We are particularly preoccupied by:

• BETTER DESIGN CONTESTS AND LESS TRANSACTION COSTS
  Millions of Danish kroner are wasted on producing unnecessary material and managing unnecessarily complex contests where, ultimately, only the good idea counts. We are working to ensure that resources are instead spent on creating value.
• WHOLE-LIFE COSTS AND HOLISTIC THINKING IN CONSTRUCTION
  If the client adopted a whole-life cost perspective, he/she would often discover that it is much better to view construction as part of a whole throughout the building’s lifecycle. The costs of construction are a fraction of the budget compared with the total lifecycle costs of the building. We need to adopt a more holistic approach in construction and not just use quick-fix solutions.
• CIRCULAR ECONOMY IS THE WAY AHEAD
  Sustainable construction and circular thinking where we recycle and refine products anew is the perfect business case and a business area with considerable and crucial potential. We want Denmark to take the lead to get a commercial advantage and not least, via a set of EU rules, ensure that a single market is established for recycled products so as to prevent trade barriers that stop the circular economy from working across borders.
• DISRUPTION
  The traditional methods and business area of the construction industry are under pressure and challenged. The digitisation of our society and the speed at which Big Data are converted into new business models will challenge traditional consultancy.